Many people believe selling a home is simply about putting it online and waiting for the right buyer to appear. Achieving a strong result comes down to getting three main areas right from the very beginning, basic marketing principles, Price, Presentation and Promotion.

Price
One of the most important decisions you will make is how your home is priced. Too high, and you risk losing early momentum; too low, you may not achieve the true market value or buyers may become suspicious of the property’s value. With detailed local knowledge and constant feedback from buyers, we provide honest pricing advice based on what the market is truly doing, not what we hope it might do. That clarity allows you to make confident decisions and keeps your sale on track from day one.

Promotion
Buyers can’t fall in love with a home they don’t see. That’s why targeted and far-reaching promotion is key. Our internal network of contacts and buyers across the region and beyond are intrinsically important to making sure the property is exposed well: this goes beyond Rightmove, beyond standard agency marketing.  Our team actively pick up the phone and speak to buyers about a property.  Our social media platforms go beyond many with an audience of over 20,000 followers, generating an average of 1.8 million Facebook views each month. Together with a  this alongside a well-established mailing list made up of motivated buyers already looking to move, this ensures your home reaches far beyond the usual portals and into the hands of people ready to act.

Presentation
First impressions matter more than ever. Professional photography, drone imagery and carefully produced videos allow buyers to connect with your home before they even step through the door.  We create high-quality printed brochures that buyers can take away, something that keeps your home front of mind long after a viewing. Done well, presentation highlights not just the layout, but the feeling of a home, creating interest, emotion, and ultimately stronger competition. Capturing the story behind a property and pairing that with imagery that displays the lifestyle achievable really helps too.

These three elements work together to create momentum and deliver the best possible outcome. If you’re considering selling, or simply want an honest conversation with a proactive agent about where your home sits in the current market, we would love to start a conversation with you.